Round Table Rebrand
Brand Identity, T shirt Art, & Card Art
Overview
Round Table, a beloved college bar in Oxford, Mississippi, is renowned for its food, refreshing drinks, and vibrant atmosphere, catering to the spirited college crowd. While its rustic outdoor patio has cemented its popularity, the existing logo fell short with its overly intricate line work, lacking the simplicity desired for a modern brand identity.
Solution
In response, my rebranding strategy focused on retaining key elements from the original logo, such as the iconic barrel motif and color palette, while infusing it with a modern twist. The result is a fresh, streamlined logo that blends contemporary aesthetics with rustic charm, offering versatility for various brand applications. In addition to the logo redesign, I crafted complementary artwork, including t-shirt designs and personalized brand cards with custom artwork, enhancing Round Table's overall brand presence.
