Martinellis Rebrand

Branding & Packaging

Martinellis, a long-standing juice company rooted in family tradition, has crafted 100% pure juices from locally sourced apples in Pajaro Valley since 1868. While renowned for their beloved apple juice, their current branding lacks universal appeal, appearing somewhat overbearing in its approach. 
For the solution, my rebranding initiative aimed to reintroduce elements from their historical identity and transform it into a contemporary, family-oriented brand with broad appeal. Employing a fresh, cool color palette inspired by discontinued products, I refined their wordmark, rejuvenated their gold medal badge, and established a cohesive branding framework to captivate their diverse audience. 

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